JawaPos.com Hotel industry players have been under heavy pressure since last year. Occupancy decreased due to the pandemic. In addition, there are various restrictions through various policies. This includes the latest implementation of emergency community activity restrictions (PPKM).
However, hoteliers remain confident that conditions will improve. For this reason, the hotel still hopes that the moment of improving tourism conditions will occur, at least by the end of this year. Packages of lodging services and sales of food for consumption outside the hotel are still being carried out.
Chairman of the Indonesian Hotel and Restaurant Association (PHRI) East Java Dwi Cahyono said his party was optimistic that the difficult times would pass. At least, selling products and stay packages is one thing that can be done even though the price is down. In various ways, must be able to survive . This condition is very severe. If not, there will be a lot of employee reductions, he said yesterday (19/7).
Complex Director of Marketing Communications The Westin Surabaya and Four Points by Sheraton Surabaya Pakuwon Indah said, nowadays, most people prefer to stay at home rather than staying at a hotel. Including, during the celebration of Eid al-Adha. However, the hotel still hopes for an increase in occupancy. For this reason, his party also sells hotel vouchers with discounts of up to 45 percent.
The voucher can be used until the end of the year. This is enough to attract consumers who miss the experience of staying at a hotel. For those who buy vouchers , they will definitely be used after PPKM, said Indra. This strategy is expected to boost occupancy when the government relaxes the restriction policy.
To assist laid-off employees, The Westin Surabaya and Four Points by Sheraton Surabaya Pakuwon Indah are collaborating with Marriott Business Council Indonesia and Blibli.com. A total of 25 hotels in various cities in Indonesia raised funds to help employees who were laid off due to the impact of the pandemic.
The fundraising was done through the sale of hotel vouchers at low prices. All proceeds from the sale of the vouchers will be directly distributed to hotel employees who have been laid off.